Imagine this: Sarah runs a sukuma wiki stall in Mathare. Her food is legendary, but every morning she watches customers walk past to buy from places they find on Google. She doesn’t pay for ads. She doesn’t even know how to get herself online. That’s the silent killer of Kenyan businesses today.

Here’s the brutal truth: 73% of Kenyans start their buying journey on Google. If your business isn’t showing up there, you’re invisible. And invisible means losing customers to competitors who play this game well.