Why Your Website Might Be Costing You KSh 1 Million Monthly

Shocking stat: 87% of Kenyan customers abandon websites that take over 3 seconds to load, according to Savannah Software Solutions’ latest survey. That’s KSh 1 million in lost sales for the average Nairobi SME every month.

Meet Otieno, a UoN grad who built an e-commerce store for his uncle’s matatu business. He invested KSh 200k in a smartphone-friendly site, but sales dropped 60% within three months. Why? He focused on aesthetics over speed and offline functionality. This isn’t just about looking good online – it’s about surviving in Kenya’s mobile-first economy.