Nakia Mwangi, a Nairobi boutique owner, spent KSh 150,000 on a website that looked great on her laptop but loaded slower than a matatu during rush hour on mobile. Within three months, she had fewer than five customers from it. She wasn’t alone. Across Kenya, small businesses are pouring money into websites that look impressive but fail at the one thing that matters: turning visitors into paying customers.

This isn’t about having the fanciest site. It’s about building a website that actually works for Kenyan buyers. Here’s how.